Hi Sherry! Thank you for your feedback. We’re a small business so we can’t beat big box prices at this point :/ The design process for all of our products (along with the edu materials that come with them) was a long and expensive journey, plus we work with a factory that (while more expensive) has good working conditions, fair pay, and good quality control. But! We do understand this price point isn’t accessible to everyone. That’s why we offer payment installments, accept HSA/FSA funds, and have a sliding scale accessibility program :)